What are the outcomes of a good display in retail?

The outcome of a good display can be discussed as under:

  1. It sells products and services
  2. Publicises the business
  3. Lays a foundation for the future sales
  4. Builds prestige
  5. Educates the public
  6. Builds up the goodwill of the public
  7. Offers the public useful, practical demonstrations
  8. Familiarises the public with the operations of the business
  9. Harmonises business interests with aesthetics

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