Following are some drawbacks of observation method: 1. Suitability Observation method is not suitable for studying life histories or private behaviour. 2. Costly Method Observation method is costly method of collecting data. It needs the services of trained and experienced observers and the work of observation may continue for a long time. 3. Not Suitable …
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Observation is one of the cheaper and more effective techniques of data collection. For instance, instead of asking consumers what brands they buy or what television programmes they view, a better alternative may be to simply observe what products are being bought and what programmes are viewed. According to Goode and Hatt, “science begins with …
Price of a product is an important element in marketing research price must be suitable for consumers as well as producer. The price must be affordable to consumers. Price is a exchange value of a product. It is the main source of revenue consumers choice is mainly affected by price of product. 1. Survival To …
Generally, big companies required to organize a separate research department because this system has its own advantages and limitations. Let us consider the advantages of initiating separate research departments. 1. Marketing Strategy After producing a commodity, company’s next target is generally marketing the commodity. Thus, a perfect marketing strategy is very much necessary and it …
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A closed-ended questions are those questions for which the participants are provided with options from which to choose a response. Advantages of Closed Ended Questions It is easy to calculate percentages and other hard statistical data over the whole group or over any subgroup of participants. Modern scanners and computers make it possible to administer, …
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Open ended questions are those that ask for unforced opinions. There are no predetermined set of responses, and the participant is free to answer however he chooses. Advantages of Open Ended Questions These questions are good for soliciting subjective data or when the range of responses is not tightly defined. This increases the likelihood of …
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Pilot means tentative model for future experiments or developments. Pilot questionnaire is the first draft of the questionnaire. In this questionnaire the researcher arranges the sequence of questions and tries to review that the questions are in appropriate order. Along with sequencing, grouping of questions is also done to facilitate easy and accurate answering and …
Shop audit may be defined “as an inspection of retail shops to collect information about purchase behaviour of consumers.” Shop audit is an important source of collecting primary data about consumers through retailers and agents. It is based on the assumption that retailers are in direct contract with customers; therefore, they are better placed and …
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It is said that the questions are the sign of intelligence. A good question can be asked only when it is properly thought of and the person has the sufficient knowledge about what exactly he wants to ask. A good questionnaire is one which possesses the following features: 1. Simple language Things asked in simple …
Listening and speaking are inextricably linked, as they are complementary elements in the communication process. For all practical purposes, one cannot take place without the other: we speak only when there is someone to receive our message – and we cannot listen unless someone has said something or provided some aural stimulus. Listening has been …
