What is Observation Method?

Observation is one of the cheaper and more effective techniques of data collection. For instance, instead of asking consumers what brands they buy or what television programmes they view, a better alternative may be to simply observe what products are being bought and what programmes are viewed. According to Goode and Hatt, “science begins with …

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What are the advantages of separate research department?

Generally, big companies required to organize a separate research department because this system has its own advantages and limitations. Let us consider the advantages of initiating separate research departments. 1. Marketing Strategy After producing a commodity, company’s next target is generally marketing the commodity. Thus, a perfect marketing strategy is very much necessary and it …

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What are the advantages and disadvantages of closed-ended questions?

A closed-ended questions are those questions for which the participants are provided with options from which to choose a response. Advantages of Closed Ended Questions It is easy to calculate percentages and other hard statistical data over the whole group or over any subgroup of participants. Modern scanners and computers make it possible to administer, …

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What is Pilot Questionnaire?

Pilot means tentative model for future experiments or developments. Pilot questionnaire is the first draft of the questionnaire. In this questionnaire the researcher arranges the sequence of questions and tries to review that the questions are in appropriate order. Along with sequencing, grouping of questions is also done to facilitate easy and accurate answering and …

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