You need not to close a sale, you just need to open a relationship with customers, if you want to build a long term successful enterprise. Identify the communication tool used by the marketer. State any two features of this communication tool.

Personal Selling Features of personal selling are:

  • Personal form: It involves direct face-to-face dialogue between the salesman and the potential buyer.
  • Development of relationship: It allows sales persons to develop personal relationships with the prospective customers.

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