Television is a huge industry in India. It is one of the most popular sources of entertainment. Although entertainment remains central to television industry, it also acts as a hub of information. Unlike films, television creates a huge impact on people for it has become an integral part of domestic realm. Today, television has entered people’s drawing or bedroom. In that sense, television symbolizes one form of media imperialism. At home, a person is constantly connected with the world through television which offers programs round the clock. The provision of set-top box has enabled the audience to decide what to watch and what not to watch. The production of all kinds of programs has had a huge impact on people, especially serials or soap-operas as they keep people engaged with their storylines. Many television serials continue to influence people in different ways.
Television connects people not only with their friends or with neighbourhood, rather a person feels connected with the entire world. He shares similar ethos and feelings when he watches programs on television which are broadcast all over the world at the same time. For example, news channels not only provided information every minute but also keep people connected with the world.
Many people find television to be a powerful distraction for children. It is said that television affects their studies. However, in today’s world it has become nearly impossible to stop children from watching television when it is always in the reach. It shapes up people’s attitude, values, tastes etc. also, especially of the youth and women, it has substantially tried to alter their living patterns.