Following are the major functions of visual merchandising:
- It is a tool which help in getting sales and targets.
- It is a tool which enhance merchandise on the floor.
- It is a mechanism to communicate to customer and influence customer desires to buy.
- It uses season based display to introduce new arrivals to customers.
- It educate the about product/service in the efficient and effective way.
- It increases conversion through a planned and systematic approach by display available stands.
- It establishes creative medium to present merchandise in 3D environment, thereby enabling long lasting impacts and recall value.
- It establish the organisation in an exclusive mode.
- It establish link among fashion, product design and keep the product in prime focus.
- It associates the creative, technical and operational aspects of a product as well as business.
