Merchandise displays serve to promote product offerings, inform customers, and contribute to the retailer’s image. Successful visual merchandising excites customers and captures their attention. The display in a store functions in the following three ways:
- It presents the selection of merchandise in a manner that will maximise both space and visibility to customers.
- To allow store sales associates to interact with customers more effectively.
- To enhance the visual appeal of a product to encourage customer’s interest and subsequent purchase.