What are the functions of a display?

Merchandise displays serve to promote product offerings, inform customers, and contribute to the retailer’s image. Successful visual merchandising excites customers and captures their attention. The display in a store functions in the following three ways:

  1. It presents the selection of merchandise in a manner that will maximise both space and visibility to customers.
  2. To allow store sales associates to interact with customers more effectively.
  3. To enhance the visual appeal of a product to encourage customer’s interest and subsequent purchase.

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