What are the disadvantages of outdoor advertising?

Disadvantages of Outdoor Advertising are:

1. Create Only Visual Effects

It does possess creative limitations with high costs attached, especially if out of home advertising is digitally equipped, the chance of passing a lengthy message could be problematic.

2. Tends to Lack Interaction

Advertisers and Corporates need to draw in their target market audience. Interaction with customers to make them the final sale is vital. Out of home advertisements make interaction with other interested consumers a lot less significant.

3. No Action Value

Out of home advertisement can really comprehend the precise viewership metrics which it has influenced to turn into an actual sale. Yet, to achieve the overall sale value, it may seem to be a bit futile.

4. Costs

a company needs to spend from the time the billboard is set up to the time it is taken down. Apart from signing a contract with the owner of the space, other costs include maintenance and repairs. If there will be natural disasters like hurricanes that will destroy the structure, this will not be inexpensive. And if there will be destruction to property or injury related to a damaged billboard, the owner might have to face legal issues as well as additional expenses.

5. Cause of Distraction

Another drawback of this traditional advertising medium is that it can be a cause of road mishaps. Since billboards aim to get the attention of people who are driving or passing by, they are big in size and often have celebrities as endorsers. Consequently, these people have the tendency to get distracted and at times, get into traffic accidents.

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