‘Though advertising is one of the most frequently used medium of promotion of goods and services, yet it attracts lot of objections.’ Explain any four such objections.

Though advertising is one of the most frequently used medium of promotion of goods and services, yet it attracts lot of objections which are:

(i) Adds to Cost: Advertising unnecessarily adds to the cost of the product, which is ultimately passed on to the buyers in the form of high prices.

(ii) Undermines Social Values: Advertising undermines social values and promotes materialism and discontent among the people.

(iii) Confuses the Buyer: There are so many products being advertised that the buyer gets confused as to which one should he buy.

(iv) Encourages Sale of Inferior Products: Advertising does not distinguish between superior and inferior products and persuade people to purchase even the inferior products.

(v) Some advertisements are not appropriate: Another criticism against advertising is that some advertisements show something which is not approved by some people like women dancing when not required.