Though advertising is one of the most frequently used medium of promotion of goods and services, yet it attracts lot of objections which are:
(i) Adds to Cost: Advertising unnecessarily adds to the cost of the product, which is ultimately passed on to the buyers in the form of high prices.
(ii) Undermines Social Values: Advertising undermines social values and promotes materialism and discontent among the people.
(iii) Confuses the Buyer: There are so many products being advertised that the buyer gets confused as to which one should he buy.
(iv) Encourages Sale of Inferior Products: Advertising does not distinguish between superior and inferior products and persuade people to purchase even the inferior products.
(v) Some advertisements are not appropriate: Another criticism against advertising is that some advertisements show something which is not approved by some people like women dancing when not required.