There are some characteristics that should be kept in mind while choosing a brand name. Explain any two such characteristics that a good brand name should have.

Characteristics that should be kept in mind while choosing a good brand name:

  1. Short and easy to pronounce,
  2. Suggestive,
  3. Distinctive,
  4. Adaptable to packaging and labelling requirements,
  5. Versatile,
  6. Capable of being registered and protected legally,
  7. Appealing power.

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