There are some characteristics that should be kept in mind while choosing a brand name. Explain any two such characteristics that a good brand name should have.
Characteristics that should be kept in mind while choosing a good brand name:
- Short and easy to pronounce,
- Suggestive,
- Distinctive,
- Adaptable to packaging and labelling requirements,
- Versatile,
- Capable of being registered and protected legally,
- Appealing power.