Following are the consumer responsibilities that a consumer must keep in mind while purchasing gold jewellery:
(i) Be aware about various goods (types of jewellery) available in the market so that an intelligent and wise choice can be made.
(ii) Buy only standardised jewellery as they provide quality assurance. Thus, look for Hallmark on jewellery.
(iii) Learn about risks associated with the product, follow manufacturer’s instructions.
(iv) Read labels carefully so as to have information about prices, net weight, etc.
(v) Assert yourself to ensure a fair deal.
(vi) Be honest in your dealings.
(vii) Ask for a cash memo on purchase of the jewellery.