Role of Media in Socialization of the Child

Another important agent of socialization of the child is media. Media refers to the resources that carry information of national, social and local importance to a large community. If we observe the resources of modern media, it appears in three forms. The first print media contains all types of printed content such as daily, weekly and monthly newspaper magazines, the second electronic media which contains all types of news channels, online news information, etc. and the third social media includes all types of social sites. Now the question arises whether these media resources contribute or not contribute in the socialization of the child and if they do, then in what form do they contribute? The media has a deep impact directly and indirectly on the socialization of the child, because the child reads and watches newspaper, magazines, T.V., radio and social networking sites which gives him an idea of what kind of culture, beliefs, opinion and traditions are being followed in the present society? The child also attempts to assimilate culture and traditions. That is why media plays a very important role in building a civilized society, but it is different how honestly they discharge their responsibilities. Media also plays a very important role in propagating the cultural beliefs and traditions of a society, the child tries to put into practice the things which he hears or sees in the media, These behaviours are associated with social qualities, so the media should discharge its mentor’ duties faithfully. The process of socialization of an individual is completed only by living in the society and not by being isolated.