Short Note on POSDCORB

According to Luther Gullick the scope of public administration is narrow or limited. It is also regarded as POSDCORB view. It insists that the Public Administration is concerned only with those aspects of administration which are related with the executive branch and its seven types of administrative functions. It does not show the substance of …

Short Note on POSDCORB Read More »

What is Liberalisation?

Liberalisation means liberating the economy. It helps in accelerating the process of globalisation, reduces government control over the economy and opens it for national and international business organisations. In this process the national and international organisations are treated differently. In some cases the national organisations may have an advantage over the international/multinational or transnational companies. …

What is Liberalisation? Read More »

What are the element of promotion research?

Element of promotion research are: 1. Advertising American Marketing Association defined advertising as , “Any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified person.” Advertising attracts the customers and thus profit increases. Advertising can be done through different Medias such as Newspapers, Magazines, Hoardings, Radio, Films, T.V, etc. …

What are the element of promotion research? Read More »