According to Luther Gullick the scope of public administration is narrow or limited. It is also regarded as POSDCORB view. It insists that the Public Administration is concerned only with those aspects of administration which are related with the executive branch and its seven types of administrative functions. It does not show the substance of …
Copywriting is not just concern with writing. It is about reaching into the hearts and minds of a marketplace through building bridges between what company wants to market and what consumers needs. 1. To the Point Most readers are attracted towards the shorter advertisements. Being concise is not reducing words or chopping sentences. It is …
In the modern state and in developing countries functions and role of Public Administration is very important. The role and importance of Public Administration are as follows: 1. Basis of Government It is possible for a state to exist without a legislature or judiciary; but not even the most backward state can do without administrative …
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Layout may be defined as the format in which the various elements of the advertisement are combined. It should not be confused with the visualization though. Its function is to assemble the different parts of advertisements- illustrations, headlines, body text, the advertisers signature, and perhaps borders and other graphic materials- into a unified presentation of …
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Human Rights are given to us by the virtue of birth, only because we are human. These are inseparable, inter-dependent and there is no discrimination in provision of these rights. Human rights are what every human being is entitled to; to allow them freedom to live a dignified, secure life of their choice. They include …
Indian Constitution states that efforts must be made for promotion and conservation of environment, forest and wildlife. At the same time it is the fundamental duty of every citizen of India that he must conserve and protect the natural environment- forest, lakes and wildlife. Environment is the space spread in which we live, eat, play, …
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Liberalisation means liberating the economy. It helps in accelerating the process of globalisation, reduces government control over the economy and opens it for national and international business organisations. In this process the national and international organisations are treated differently. In some cases the national organisations may have an advantage over the international/multinational or transnational companies. …
The Universal Declaration contains 30 Articles. Out of these 30 Articles, 1 to 21 Articles deals with civil and political rights while 22 to 30 deals with economic and social rights. These articles further forms the benchmark for the foundation of two major covenants ICCPR and ICESCR. These Articles are as follows Civil and Political …
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India is an ancient culture built on a blend of numerous beliefs and religions. It protects and nurtures the values and beliefs inherent in our composite culture. Being a secular country, religious tolerance is the reason for the national unity and integrity. In India, there have been several social movements for improving the condition of …
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Element of promotion research are: 1. Advertising American Marketing Association defined advertising as , “Any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified person.” Advertising attracts the customers and thus profit increases. Advertising can be done through different Medias such as Newspapers, Magazines, Hoardings, Radio, Films, T.V, etc. …
