Classify Communication Services Into Two Categories. Explain Main Features of Each.
Classification of communication services in two categories: Personal communication and Mass Communication.
Features of Personal Communication
- Communication between two or more persons at personal level.
- The Indian postal network handles parcels as well as personal written communication.
- Cards, letters by posts and email.
- Telephone services like STD, ISD provide easy and comfortable network to a large number of people.
Features of Mass Communication
- It is the communication through which one can communicate with several people at the same time.
- It provides the entertainment and creates awareness among people about various National programmes and policies.
- It includes print media like newspapers, magazines, book etc. and electronic media like Radio, Television etc.