Classify Communication Services Into Two Categories. Explain Main Features of Each.

Classification of communication services in two categories: Personal communication and Mass Communication.

Features of Personal Communication

  1. Communication between two or more persons at personal level.
  2. The Indian postal network handles parcels as well as personal written communication.
  3. Cards, letters by posts and email.
  4. Telephone services like STD, ISD provide easy and comfortable network to a large number of people.

Features of Mass Communication

  1. It is the communication through which one can communicate with several people at the same time.
  2. It provides the entertainment and creates awareness among people about various National programmes and policies.
  3. It includes print media like newspapers, magazines, book etc. and electronic media like Radio, Television etc.

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